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Frugality Will Remain Intact Past Recession


The good news is that the global economic crisis appears to be reaching a turnaround. Nielsen says that with hopes for a full economic recovery accelerating in 26 out of 28 major global markets, consumers around the world might be expected to return to previous spending habits.

The bad news is that according to a new report from Nielsen (pdf), some consumers may find it difficult to return to those habits. Here are some stats from that report:

 
- Nearly one-third (29%) of consumers will continue to economize on gas and electricity, with 48 percent of Americans saying that they will continue to save on utility bills.

- One in six global consumers will continue to cut back on take-away meals, with 22 percent of Australians indicating that's one area they will continue to reduce spending. Significant numbers of New Zealanders, Japanese, Irish, South Africans, Brazilians and Americans also indicated they would stay away from take-away.

- One in six global consumers say that they will continue purchasing cheaper grocery products, spend less on new clothes and cut down on out-of-home entertainment.

Small Business News / Chris Crum | Staff Writer

 

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